BrandChannel: "KIND Crowdsources New Flavors With The Onion’s Help"

KIND has become the latest brand to tap into crowdsourcing for creative ideas, with the better-for-you snacking leader choosing its next bar flavor in a nationwide “Raise the Bar” contest aided by celebrity chef Daphne Oz.

In a faux PSA produced by The Onion, masters of satire, Oz (a cookbook author and co-host of The Chew) deadpans an explanation of a new epidemic: “Restless Palate Syndrome,” which can lead to unstoppable drooling and other symptoms as increasingly variety-seeking human taste buds voraciously seek the next off-the-wall flavor.

Read more HERE.