MediaPost: "Sprint Explores Craze Sparked By 'Verizon Guy's' Shift"

“We’ve taken some chances lately with our advertising — and it’s paid off,” Palmer says. “During the Super Bowl, for example, we had a creative, fun and edgy ad that received a lot of positive feedback. Partnering with Onion Labs is another example of how Sprint is taking chances and moving in new directions in our business and in our advertising/marketing.”

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