AdWeek: "Sprint Just Made a Whole Show About People’s (Supposed) Obsession With Paul Marcarelli"

“We wanted to have some fun with the fact that Paul switched to Sprint from Verizon,” says Roger Sole, Sprint’s chief marketing officer. “We worked with Onion Labs to develop a series that takes a fun approach to Paul switching carriers and documents the extreme—albeit fictional—fan club that has formed around Paul.”

“It’s not every day that someone so iconic publicly switches to a competitor,” said Julie Scott, vp and general manager at Onion Labs. “But the truth is that Paul is just an average guy who switched to Sprint. We worked with Sprint to create an over-the-top parody of a news magazine uncovering the incredible impact Paul’s decision has had across the nation.”

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