TechCrunch: “GoDaddy doubles down on ‘The Internet’ in a marketing collaboration with Onion Labs”

Good news for fans of GoDaddy’s Easter Egg-filled Super Bowl ad: The company has launched an entire campaign around the ad’s star, “The Internet.”

For those of you who haven’t seen it, the ad promoted GoDaddy’s new website-building product GoCentral — so naturally, it depicted The Internet as a bearded, tattooed man.

In a new series of videos created by The Onion’s in-house ad agency Onion Labs, The Internet goes on a talk show to promote his (fake) memoir My Life As The Internet. As the trailer puts it, “You won’t see an interview with an abstract concept personified for marketing purposes like this anywhere else!”

Read the whole article HERE.