"Podcasts are becoming big business not only for creators, but for advertisers. Podcast advertising is on track... Even McDonald’s has a podcast now: The Sauce, a slightly satirical Serial-style series created with the help of Studio@Gizmodo and Onion Labs..."
Winners will be announced at the Digiday Publishing Awards Gala on March 29 at Chelsea Piers in New York City.
For the full announcement and list of finalists, check out the full story.
Onion Labs listed as one of the "Publishers smashing branded content."
“Under the umbrella of Onion Labs, a dedicated team of satirists, pop culture writers and award-winning advertising creatives is now creating Onion-eqsue content for brands. Particularly ones that want to get in front of millennials. Cue the #blessed hashtag.”
Julie Scott sat down with Ad Age to answer a few questions about how she got this far in the advertising business.
KIND has become the latest brand to tap into crowdsourcing for creative ideas, with the better-for-you snacking leader choosing its next bar flavor in a nationwide “Raise the Bar” contest aided by celebrity chef Daphne Oz.
“We’ve taken some chances lately with our advertising — and it’s paid off,” Palmer says. “During the Super Bowl, for example, we had a creative, fun and edgy ad that received a lot of positive feedback. Partnering with Onion Labs is another example of how Sprint is taking chances and moving in new directions in our business and in our advertising/marketing.”
“We wanted to have some fun with the fact that Paul switched to Sprint from Verizon,” says Roger Sole, Sprint’s chief marketing officer. “We worked with Onion Labs to develop a series that takes a fun approach to Paul switching carriers and documents the extreme—albeit fictional—fan club that has formed around Paul.”