Onion Labs listed as one of the "Publishers smashing branded content."
“Under the umbrella of Onion Labs, a dedicated team of satirists, pop culture writers and award-winning advertising creatives is now creating Onion-eqsue content for brands. Particularly ones that want to get in front of millennials. Cue the #blessed hashtag.”
Julie Scott sat down with Ad Age to answer a few questions about how she got this far in the advertising business.
KIND has become the latest brand to tap into crowdsourcing for creative ideas, with the better-for-you snacking leader choosing its next bar flavor in a nationwide “Raise the Bar” contest aided by celebrity chef Daphne Oz.
“We’ve taken some chances lately with our advertising — and it’s paid off,” Palmer says. “During the Super Bowl, for example, we had a creative, fun and edgy ad that received a lot of positive feedback. Partnering with Onion Labs is another example of how Sprint is taking chances and moving in new directions in our business and in our advertising/marketing.”
“We wanted to have some fun with the fact that Paul switched to Sprint from Verizon,” says Roger Sole, Sprint’s chief marketing officer. “We worked with Onion Labs to develop a series that takes a fun approach to Paul switching carriers and documents the extreme—albeit fictional—fan club that has formed around Paul.”
Good news for fans of GoDaddy’s Easter Egg-filled Super Bowl ad: The company has launched an entire campaign around the ad’s star, “The Internet.”