Inc: "Want to Get in Front of More Millennials? Take a Page Out of The Onion's Playbook"

Inc: "Want to Get in Front of More Millennials? Take a Page Out of The Onion's Playbook"

“Under the umbrella of Onion Labs, a dedicated team of satirists, pop culture writers and award-winning advertising creatives is now creating Onion-eqsue content for brands. Particularly ones that want to get in front of millennials. Cue the #blessed hashtag.”

MediaPost: "Sprint Explores Craze Sparked By 'Verizon Guy's' Shift"

MediaPost: "Sprint Explores Craze Sparked By 'Verizon Guy's' Shift"

“We’ve taken some chances lately with our advertising — and it’s paid off,” Palmer says. “During the Super Bowl, for example, we had a creative, fun and edgy ad that received a lot of positive feedback. Partnering with Onion Labs is another example of how Sprint is taking chances and moving in new directions in our business and in our advertising/marketing.”

AdWeek: "Sprint Just Made a Whole Show About People’s (Supposed) Obsession With Paul Marcarelli"

AdWeek: "Sprint Just Made a Whole Show About People’s (Supposed) Obsession With Paul Marcarelli"

“We wanted to have some fun with the fact that Paul switched to Sprint from Verizon,” says Roger Sole, Sprint’s chief marketing officer. “We worked with Onion Labs to develop a series that takes a fun approach to Paul switching carriers and documents the extreme—albeit fictional—fan club that has formed around Paul.”