"Podcasts are becoming big business not only for creators, but for advertisers. Podcast advertising is on track... Even McDonald’s has a podcast now: The Sauce, a slightly satirical Serial-style series created with the help of Studio@Gizmodo and Onion Labs..."
“Under the umbrella of Onion Labs, a dedicated team of satirists, pop culture writers and award-winning advertising creatives is now creating Onion-eqsue content for brands. Particularly ones that want to get in front of millennials. Cue the #blessed hashtag.”
Julie Scott sat down with Ad Age to answer a few questions about how she got this far in the advertising business.
KIND has become the latest brand to tap into crowdsourcing for creative ideas, with the better-for-you snacking leader choosing its next bar flavor in a nationwide “Raise the Bar” contest aided by celebrity chef Daphne Oz.
“We’ve taken some chances lately with our advertising — and it’s paid off,” Palmer says. “During the Super Bowl, for example, we had a creative, fun and edgy ad that received a lot of positive feedback. Partnering with Onion Labs is another example of how Sprint is taking chances and moving in new directions in our business and in our advertising/marketing.”