Campaign: No Weather Spoilers

Xfinity caught wind of a little known fact: Millennials are fascinated by the weather.  Seizing on this insight, Xfinity sought to drive subscriptions and increase viewership of The Weather Channel on its X1 and Stream app platforms. 

The task for Onion Labs was to develop a multi-channel creative strategy that would position The Weather Channel as must-see content available anytime, anywhere with Xfinity.