2018 has been the year of unexpected corporate partnerships. First, Berkshire Hathaway, JPMorgan Chase and Amazon unveiled plans to disrupt the healthcare industry. And then came the news that eyewear rock star Warby Parker and fast food behemoth Arby’s were joining together to pioneer the new world of edible eyewear.
JK. Happy April Fools Day!
That’s right. Warby Parker and Arby’s teamed up to create a corporate-sized April Fools Day stunt complete with a new brand (Warby’s), a full website, and actual pop-up stores selling their flagship products in New York City. They had the story and they had the product. Now they needed a creative partner and distribution strategy that would engage their desired audience.