Tire Rack


Campaign: Certain People Love It

Buying tires online isn’t for everyone.  

But in the age of Amazon and Instacart, TireRack.com want to tap into the online-shopping trend and raise awareness for the brand’s unique offering. 

Together with Onion Labs, they created a series of video testimonials featuring a group of people who depend on their car for optimal performance and rely on TireRack.com to make installing the right tires easy.