Campaign: Restless Palate Syndrome
Snack Bar consumers were bored, so KIND wanted to raise awareness of their commitment to new, delicious flavors that satisfy ever-changing palate needs.
In a parody PSA that featured KIND spokeswoman and celebrity chef Daphne Oz, Onion Labs put a spotlight on the serious “epidemic” sweeping the nation:
Restless Palate Syndrome (aka FOMO for your taste buds).
The campaign highlighted the heartbreaking symptoms of an unsatisfied palate, offering KIND’s new flavor bars as the ultimate cure and charging consumers with doing their part by voting for KIND’s next flavor.