Campaign: My Life as the Internet

GoDaddy was looking to reframe their image with a new campaign that personifies “The Internet” as their spokesperson/mascot.

The campaign kicked off with a Super Bowl spot in early 2017, but GoDaddy needed content to extend the campaign through the year and through the purchase funnel.

A custom video series, social campaign, robust distribution and targeting strategy was developed to drive conversions and fill a funnel of engaged consumers for re-marketing efforts.