Ace Hardware

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Campaign: The Extra Mile Promise

It’s an extra-special commitment between Ace and you, the customer. A bond that helps you save time on your paint project.

Onion Labs reimagined this unique relationship as a trailer for a rom-com movie. "The Extra Mile Promise" tells the love story of a woman who never thought she could love to paint again after a big box store broke her heart, and an Ace rep who promises he’ll be there for her, every step of the way, every inch of the mile — even an extra mile. In the end, he helps her save time on her paint project, restoring her faith in true home improvement store love.